HAHA MAMA Clothing is not a chain. It was founded by me, a stay-at-home mom, who recognized the need for affordable, coordinated family outfits that allow families to create lasting memories together.

I began my business by designing "Mommy and Me" T-shirts on a graphic design platform. As these shirts gained popularity, I expanded by sourcing dresses for sale. However, I noticed a limited selection of matching outfits for moms and sons, which inspired me to create my own unique designs.

I collaborate with a trusted, small-scale manufacturer to bring my designs to life. Using a graphic design platform, I meticulously create each design, ensuring every detail—such as size charts, materials, buttons, and tag labels—is carefully considered and refined. After several rounds of sampling to perfect the designs, I finalize the products, which are then stored in my warehouse in La Crosse, WI, ready for direct shipment to you.

Although it may sound surprising, no—I did not start my career in fashion. Prior to launching my clothing brand, I worked as a food scientist and, before that, as a pastry chef. While I've always had a passion for fashion, my focus has always been on making it affordable. This is why my brand is dedicated to offering boutique-quality clothing that is accessible to every family.

When I first launched my clothing company, I began by designing fun and playful "Mommy and Me" T-shirts. The name HAHA MAMA was the one I chose for the brand, and I believe it continues to be a perfect fit. It's catchy, easy to remember, and reflects the lighthearted spirit of the brand. After all, a company focused on creating lasting memories should have a name that is equally memorable.

I firmly believe that clothing has a profound impact on our emotional well-being. Whether it's wearing a power suit that instills confidence or slipping into a favorite sweater that brings comfort and calm, clothes hold significant meaning. As a mother, my children bring the greatest sense of meaning to my life. When we wear coordinated or matching outfits, I feel a deeper connection with them. The joy they experience and the lasting memories we create through these shared moments are something they will cherish for years to come when looking back at photos of us together.