The fabric of my being 

Hi there–I’m honored that you’re here! I’m Julie, a stay-at-home (working) mom. Living in rural Wisconsin on a small hobby farm has me loving life with my hard-working husband, two rambunctious kiddos, and our farm animals! 

My story begins when my family and I were planning a trip to Arizona. I envisioned matching dresses for my daughter and I during our trip and so I began searching for the right matching outfits online. Sadly, the dresses didn’t arrive in time for our vacation and when they actually did arrive, the order was extremely disappointing. It was incomplete and the quality was subpar. 

My own negative experience with finding matching mommy and me outfits inspired me to make the jump to having my very own ecommerce brand. That’s when HAHA MAMA Clothing was born. I decided to follow my heart and fill some giant gaps in the “mommy and me” industry, like focusing on affordability for families and inclusivity for the boy mamas! I left my career in the food industry behind, and I jumped full force into staying at home with my kids and building a life that I was truly passionate about. 

The purpose behind my brand is to help families cultivate and capture the perfect moments for family photoshoots and to build long lasting connections—through clothes! I built a brand that incorporates cohesive styles that will make you feel confident and connected. I love watching families experience everlasting connections through matching outfits. I’m so grateful that I’ve also been able to make my own connections with families who believe in the magic of matching–without breaking the bank! I’m so excited to watch you and your family create memories that last a lifetime! 

Tell Me More

Is HAHA MAMA Clothing part of a chain brand?

HAHA MAMA Clothing is not a chain. It was founded by me, a stay-at-home mom, who recognized the need for affordable, coordinated family outfits that allow families to create lasting memories together.

How did you get started?

I began my business by designing "Mommy and Me" T-shirts on a graphic design platform. As these shirts gained popularity, I expanded by sourcing dresses for sale. However, I noticed a limited selection of matching outfits for moms and sons, which inspired me to create my own unique designs.

How do you create your own designs?

I collaborate with a trusted, small-scale manufacturer to bring my designs to life. Using a graphic design platform, I meticulously create each design, ensuring every detail—such as size charts, materials, buttons, and tag labels—is carefully considered and refined. After several rounds of sampling to perfect the designs, I finalize the products, which are then stored in my warehouse in La Crosse, WI, ready for direct shipment to you.

What's with the name HAHA MAMA Clothing?

When I first launched my clothing company, I began by designing fun and playful "Mommy and Me" T-shirts. The name HAHA MAMA was the one I chose for the brand, and I believe it continues to be a perfect fit. It's catchy, easy to remember, and reflects the lighthearted spirit of the brand. After all, a company focused on creating lasting memories should have a name that is equally memorable.

Is your background in Fashion Design?

Although it may sound surprising, no—I did not start my career in fashion. Prior to launching my clothing brand, I worked as a food scientist and, before that, as a pastry chef. While I've always had a passion for fashion, my focus has always been on making it affordable. This is why my brand is dedicated to offering boutique-quality clothing that is accessible to every family.

Why mommy & me clothing?

I firmly believe that clothing has a profound impact on our emotional well-being. Whether it's wearing a power suit that instills confidence or slipping into a favorite sweater that brings comfort and calm, clothes hold significant meaning. As a mother, my children bring the greatest sense of meaning to my life. When we wear coordinated or matching outfits, I feel a deeper connection with them. The joy they experience and the lasting memories we create through these shared moments are something they will cherish for years to come when looking back at photos of us together.